Targeted Offers

These are campaigns where you know the customers you are trying to target. There are three basic elements of this campaign type: the unique coupon code, the associated benefit (which can be a discount or earning of points or a gift), and the identity validation that the person who received the coupon is the one redeeming it. For example, you can target customers on their birthdays, anniversaries, on the basis of their buying pattern, purchase history and referral to name a few.

Below is the list of Targeted Offers we have:

1. Purchase frequency: To target specific users who make specific number of purchases in a defined period
2. Relationship Matrix: To target customers who have made specific worth of purchase
3. Major Life Event: To spread happiness with customers on days which are special to them
4. Season festival: To target customers during seasons or festivals or special days
5. Referral: To promote the networking effect by rewarding the referrer and referee
6. Dormant Customers: To target customers who have not made any purchase in a defined period – who more or less fall in the lapsed customer category

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What is a Targeted Offer?

Targeted offers are campaigns meant to nudge exclusive customers towards sales upliftment on the basis of their characteristics or behavior by incentivizing them exclusively for the purchase.