Incentive based on major life events like birthdays & anniversary
As a client manager onboarded with Kreesalis, you can run Targeted Offer campaigns to target your end customers with specific characteristics as defined, and nudge them through incentivization for sales uplift. You can create a new Targeted Offer campaign by following the below steps (Purchase Frequency type Targeted Offer illustrated):
- Navigate to Targeted Offers
Login to the Kreesalis Platform > Click on “Configure” in side navigation menu > Click on “Targeted Offers”
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- Create
Click on “Configure New Targeted Offer”.
- Select the Targeted Offer Type:
-> Major Life Event: Targeting customers on their special days like Birthday, Marriage Anniversary etc.
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User can select either one of the below option or all options
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Select the coupon code, Scheme, Products, Choose a Major Life event and click on Continue button
This particular Targeted Offer benefits will be applicable only on the specified day. -
Audience Segmentation
Enter details about the customer segment, Geographies, Age range and Levels and Clubs
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- Campaign Manager
Enter details about the Start Date, End date, Time zone, Terms and Conditions (if any) and add Incentive/gift from Incentive rule configuration dropdown and click on Add new Incentive. Click continue
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Select either Gift/ Monetary incentive from dropdown and Add new incentives to offer a customer with benefits on Birthday, Anniversary
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- Communication Manager
Enter details about the mode of communication and the communication content
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Updated about 2 years ago