Incentive based on major life events like birthdays & anniversary

As a client manager onboarded with Kreesalis, you can run Targeted Offer campaigns to target your end customers with specific characteristics as defined, and nudge them through incentivization for sales uplift. You can create a new Targeted Offer campaign by following the below steps (Purchase Frequency type Targeted Offer illustrated):

Navigate to Targeted Offers

Create

Click on “Configure New Targeted Offer”.

Select the Targeted Offer Type:
-> Major Life Event: Targeting customers on their special days like Birthday, Marriage Anniversary etc.

User can select either one of the below option or all options

Select the coupon code, Scheme, Products, Choose a Major Life event and click on Continue button
This particular Targeted Offer benefits will be applicable only on the specified day.
Audience Segmentation
Enter details about the customer segment, Geographies, Age range and Levels and Clubs

Campaign Manager

Enter details about the Start Date, End date, Time zone, Terms and Conditions (if any) and add Incentive/gift from Incentive rule configuration dropdown and click on Add new Incentive. Click continue

Select either Gift/ Monetary incentive from dropdown and Add new incentives to offer a customer with benefits on Birthday, Anniversary

Communication Manager

Enter details about the mode of communication and the communication content