Introduction to Concepts

Kreesalis bring to life personalized experiences for end customers across various domains such as Retail, E-commerce, Banking, Media, Healthcare, Education, Software applications, IOT devices, Employee engagement & Salesforce engagement; and helps our clients connect with and build delightful relationships with their customers.

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4 Step process

Kreesalis follows a 4-step process to achieve this on the platform:
• Know your customers
• Build smart relationships
• Nurture the relationships
• Create delight for customers

For example, Kreesalis takes care of end-to-end customer lifecycle management for all store formats, e-commerce platforms and institutions; from customer onboarding, to running campaigns, to retargeting previous customers and to running loyalty campaigns, all resulting in sales uplift.

In this kind of complete lifecycle management, there are quite a few steps, roles and concepts which are explained below.