Introduction to Campaigns

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You can create multiple marketing campaigns to reach out to end users. Here are the fundamentals of Campaigns:

  1. Offers & Content Hub - Create Offers & Content with a Powerful Rules Engine. This is at the core of the platform

  2. Campaign Manager - Build Campaigns around Offers and Content & measure and monitor their performance

  3. Communication Manager - Promote your Offers & Content across multiple channels for the maximum impact

  4. Validation & Redemption Manager - Create Validation Rules for offers and Redemption with multiple options

  5. Uplift Manager - Analytics & Recommendations to create & manage promotions and scale up sales & revenue for the company with promotion & price optimizations using AI & Machine Learning.

  6. Loyalty Engine - Robust & Scalable point based system to build a base of loyal customers and ambassadors for sustainable business advantage

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Godfather said this:

Give your customers an offer that they can’t refuse!

Updated almost 3 years ago

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