Coupons

These are campaigns which you run for the mass segment without necessarily targeting a specific group. There are two basic elements of this campaign type: the coupon code and the associated benefit (which can be a discount or earning of points or a gift). For example, as a client manager, can run an offer campaign in Diwali with the code “DiwaliOffer” to give benefit to anyone who gives the code (20% discount or 500 points or a duffle bag).

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Segmentation in Coupons

You can still do a high-level segmentation of the end users if required to enable coupon for a few segments. This segmentation can be done on the basis of:
• User Category
• User Geography
• User Age Group
• Others