Customers

Any person who has been onboarded to the platform for a client, whether or not they have made any purchases, becomes a customer.

They can be added individually or through bulk upload or through API integrations.

Maintaining a Kreesalis Customer Data platform by integrating with client systems has various benefits:

a) progressive profiling of the customer not only gives a 360 degree view of the customer, it also goes a long way in effective segmentation and therefore better personalisation
b) tracking of offer redemptions and other user behaviour gives improved propensity models and campaign optimisation
c) 1-1 personalisation leads to long term engagement with customer

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Who are the Customers?

End users who make the purchase/ consume the services